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Sriram’s research interests are in the areas of brand product portfolio management, monetizing content, and healthcare. His research spans industries including consumer packaged goods, technology products and services, retailing, news media, user-generated content, and online education platforms, alongside the interface of healthcare marketing. Sriram's scholarly contributions have been published in prestigious journals such as Marketing Science, Management Science, and the Journal of Consumer Research. He has presented his research at both national and international venues and serves as an associate editor for the Journal of Marketing Research while being on the editorial boards of Marketing Science and Quantitative Marketing Economics. Sriram earned his Bachelor of Technology degree from the Indian Institute of Technology and completed his Ph.D. in Marketing at Purdue University.
Department of Electrical Engineering and Computer Science