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Sabine Gebert Persson is an Associate Professor in the Department of Business Studies at Uppsala University, specializing in marketing. She is a program coordinator for the Master's program in Business Management and engages in teaching at both the bachelor and master levels. Her research primarily focuses on B2B relationships, legitimacy, and consumer behavior. She leads projects that examine sustainable tourism, particularly in relation to the island of Gotland, where she has developed initiatives aimed at enhancing the management and organization of tourist activities. This includes collaborations with various departments at Uppsala University and highlights her commitment to addressing challenges faced by destinations that are impacted by cruise tourism. Her work is influential in shaping effective practices and understanding consumer dynamics within these contexts.
Uppsala University • Uppsala
Teaching and research in marketing, focusing on bachelor's and master's level programs.
General Master's requirements applying across Science, Technology, and Humanities departments.