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Saerom Lee is an Associate Professor in the Department of Marketing and Consumer Studies at the Gordon S. Lang School of Business and Economics, University of Guelph. She received her doctorate in Marketing from the Smeal College of Business at Pennsylvania State University. Lee has previously worked as an Assistant Professor in Marketing at the College of Business, University of Texas at San Antonio. Her research interests focus on role identity, social influence, and consumer perceptions and decisions, particularly in relation to prosocial decisions, consumption signaling behavior, sustainability, and well-being. She has published her work in prestigious journals including the Journal of Marketing Research, Journal of Consumer Research, and the Journal of Consumer Psychology. Additionally, she has received several research awards from the Academy of Marketing Science, American Marketing Association, and the Society for Consumer Psychology, and served on editorial review boards for notable marketing journals.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).