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Samantha Ford is a Lecturer in Marketing at the University of Bristol Business School. Her research interests focus on the application of linguistic theory and methods in marketing research, particularly in the areas of consumer research and social marketing. She specializes in the creative use and effectiveness of figurative communication in advertising, exploring the relationship between consumer psychology and behavior with linguistic and cognitive phenomena such as metaphor and metonymy. Samantha has collaborated with marketing practitioners to inform the intersection of theory and practice. She completed her PhD in English Language and Applied Linguistics at the University of Birmingham in 2023 and has previously worked at Birmingham Business School from 2019 to 2020.
University of Bristol Business School • Bristol, ENG, GB
Lecturer in Marketing focused on applying linguistic theories in the field of marketing research.
Department of Physics research themes include Astrophysics, Materials and Devices, Particle Physics, and Quantum and Soft Matter.