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Samer El Hajjar is a marketing academic holding a Doctorate in Marketing from EM Strasbourg Business School, University of Strasbourg, France. He currently serves as a Senior Lecturer in Marketing at the esteemed National University of Singapore (NUS), where he imparts his expertise to undergraduate and graduate students, shaping future marketing leaders. Throughout his career, El Hajjar has contributed to curriculum development, industry engagement, and academic leadership. His extensive experience equips him with the ability to manage curricula, foster impactful industry relationships, and make significant contributions to the academic field. As an active researcher, El Hajjar’s work has been published in international refereed academic journals and presented at top conferences worldwide. Additionally, he engages in executive development consulting, sharing his expertise with global corporations across Asia, Europe, and America. His contributions have gained recognition on prestigious platforms, where he has spoken for companies such as Microsoft and academic institutions. He is also a frequent media commentator, with interviews featured in esteemed outlets including BBC, Fortune, Straits Times, CNA, Insider.
Department of Economics