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Samuel Mwaura is a Lecturer in Entrepreneurship and Innovation at the University of Edinburgh Business School, where he serves as the National Co-Lead for the Global Entrepreneurship Monitor (Scotland) and Director of the Minoritised Enterprise Policy Action Lab Scotland (MEPALS). He specializes in inclusive entrepreneurship, focusing on ethnic minorities, women, and minoritized groups, as well as entrepreneurial finance and economics. His research often draws on individual firm-level data and evaluates the links between firm-level outcomes and personal, household, regional, and institutional factors. With a multi-disciplinary and collaborative approach, Mwaura generates practical implications for business practice and public policy. He employs both quantitative and qualitative methods, utilizing large datasets and designing custom surveys to enhance knowledge exchange and societal impact. His interests include supervising PhD projects related to his research areas, and he is actively involved in public engagement activities, enhancing knowledge dissemination through various media platforms.
Department of Marketing