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Sanaz Mobasseri is an Associate Professor at the UCL School of Management, where she specializes in areas related to management and analytics. Her research focuses on understanding business dynamics and incorporating analytical tools to improve organizational effectiveness. She is committed to advancing knowledge in her field through rigorous investigation and application of theoretical models to practical scenarios. Sanaz has a strong interest in visitor behavior analytics and the effective use of embedded third-party content to enhance user experiences and operational efficacy.