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Sandeep Arora is an Associate Professor and Head of the Marketing Department at the Asper School of Business, University of Manitoba. Before joining academia, he held managerial positions at ICICI Bank and GE Capital. His corporate experience sparked a keen interest in marketing strategy, particularly regarding the challenges and opportunities presented by emerging technologies. His research focuses on understanding how processes, leaders, and stakeholders engage in marketing within organizations, exploring the concept of marketing engagement and its implications for firms and society. His work has been published in leading marketing journals such as the Journal of Marketing and the Journal of the Academy of Marketing Science. Dr. Arora earned his bachelor's degree in engineering from the Technological Institute of Textile and Sciences and a master's degree in business administration from the Management Development Institute in India. He received his Ph.D. in marketing from the McCombs School of Business at the University of Texas at Austin. Recently, he was awarded the 2023 Terry G. Falconer Memorial Rh Institute Foundation Emerging Researcher Award.
Marketing Department, Asper School of Business • University of Manitoba, Winnipeg, Manitoba
Leading the Marketing Department and contributing to academic research in marketing.
Streams include Education, Administration, or Clinical.