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Sandy Bulmer is an Associate Professor at Massey University, specializing in marketing communications and consumer behavior. With a strong academic background, including a Bachelor of Technology with Honors, a Master of Commerce with Honors, and a Ph.D., all from prominent institutions, Bulmer has cultivated a rich academic career. Her research interests encompass various aspects of branding, consumer experiences, and marketing communications. Bulmer employs qualitative techniques for investigating consumer engagement with marketing initiatives, spanning different platforms such as television advertising and social media. Throughout her years at the university, she has supervised numerous postgraduate projects and has been actively involved in developing curricula that bridge theoretical knowledge and practical marketing applications. Sandy's commitment to fostering critical thinking and innovation in students is evident in her pedagogical style, which emphasizes the importance of real-world relevance in marketing education.
Massey University • Albany, New Zealand
Engaged in teaching and supervision of graduate students while conducting research in marketing communication and consumer behavior.
Applied to departments: Management, Sustainable Business, Marketing, Business Management, Management and Marketing, Tourism, Information Systems, International Business, Sustainable Business Management, Accountancy, Economics, Finance, Business Administration, Accounting, Employment Relations and Human Resource Management, Sport Management, Applied and International Economics, Business, Employment Relations, Human Resources Management, Organisational Technology Management, Accountancy and Finance, Human Resource Management, Professional Administration, Management Information Systems, Digital Marketing, Management and International Business.