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Sangchul Park is an assistant professor in the Department of Kinesiology at Michigan State University, primarily affiliated with the graduate program in Applied Sport Sciences, focusing on Sport Management. His research interests encompass various aspects of decision-making processes in diverse sport-related contexts, including fitness centers, personal training services, and the viewing of sports on television. He also explores topics related to marketing integration, sponsorships, and brand-infused products within the sports industry. Additionally, Park investigates organizational behaviors in sports, particularly focusing on fairness perceptions and other related psychological phenomena.
Department of Psychology