Generate a tailored SOP for Dr. Sanghwa Kim. Improve your application with a focused, well-structured draft.
Sanghwa Kim is an Assistant Professor in the Marketing Department at DeGroote School of Business, McMaster University. His research integrates econometric quantitative analysis and experimental techniques to better understand consumer decision-making in various marketing environments, including digital, social, and natural contexts. Dr. Kim places a strong emphasis on promoting sustainable practices in retail and enhancing consumer well-being and social welfare through marketing strategies. He holds a Ph.D. from the University of Maryland and a Master's degree from Yonsei University, as well as a Bachelor of Business Administration. His academic contributions are recognized through his publications and participation in scholarly activities, which focus on the intersection of consumer behavior and marketing effectiveness.
Options include Thesis, Project, or Financial Mathematics (M-Phimac).