Dr. Sanjay Dhar

Professor

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Biography

Sanjay K. Dhar studies strategic marketing management, focusing on advanced marketing strategy, brand management, new product development, and pricing strategies. He has received several prestigious awards for his contributions to marketing theory, including the 2008 Paul Green Award and the 2012 William O’Dell Award. His publications span a variety of respected journals such as Journal of Political Economy, Marketing Science, and Journal of Marketing Research. Dhar has been recognized by Veritas Prep as one of the 'Must Have' professors based on student feedback and was identified by Economic India as one of twelve Indians who made a global impact in marketing research. He has also been awarded multiple teaching excellence awards, including the Faculty Excellence Teaching Award and the Hillel Einhorn Teaching Award. Dhar earned his Bachelor's degree in Technology (Mechanical Engineering) from the Indian Institute of Technology, an MBA from the Indian Institute of Management, and a PhD in Management from the University of California, Los Angeles. He has been a faculty member at Chicago Booth since 1992, combining a strong academic background with extensive industry experience in strategic marketing and consulting.

Research Interests

Advertising Strategy Brand Management Consumer Promotion Evaluation Planning E-commerce Strategy Marketing Strategy New Product Development Product Placement Strategy Retail Management Practices Trade Promotions

Experience

James M. Kilts, Jr. Professor

1992-01-01 — Present

University of Chicago Booth School of Business • Chicago, IL

Teaching strategic marketing management with an emphasis on advanced marketing strategy.

Requirements for University of Chicago Booth School of Business

Doctorate Program
Requirements
GMAT
GRE General
TOEFL
Total
Required:100
IELTS
Listening
Required:7
Reading
Required:7
Writing
Required:7
Speaking
Required:7
Overall
Required:7
Prerequisites
Undergraduate degree or equivalent
Application Checklist
  • Online application
  • Application fee ($80)
  • Transcripts from all post-secondary institutions
  • Two to four letters of recommendation
  • Resume/CV
  • Statement of Purpose (2-4 pages)
  • Optional writing sample (up to 30 pages)
  • Standardized test scores (GMAT or GRE)
Specialization Notes

The doctoral program at Booth is organized into 'dissertation areas' which include Accounting, Behavioral Science, Econometrics and Statistics, Finance, Marketing, and Operations Management.