Dr. Sanjog Misra

Professor

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Biography

Sanjog Misra is the Charles H. Kellstadt Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the application of machine learning and deep learning alongside structural econometric methods to study consumer and firm decisions. He builds data-driven models aimed at understanding consumer choice behavior and investigating firm strategies concerning pricing and salesforce management. His work emphasizes the development of scalable algorithms that are calibrated on large-scale data and can be implemented in real-world decision-making environments. Misra has published extensively in prestigious journals such as Econometrica, Journal of Marketing Research, and Marketing Science. He has also served as co-editor at several journals and has collaborated with companies like Transunion, Oath, and Eli Lilly to enhance marketing systems through analytics. Currently, he teaches courses on Algorithmic Marketing that leverage his research insights to prepare students for the evolving landscape of marketing.

Research Interests

Experience

Professor of Marketing

— Present

University of Chicago Booth School of Business • Chicago, IL

Distinguished Professor focusing on Marketing and Applied AI.

Professor of Marketing

— Present

UCLA Anderson School of Management • Los Angeles, CA

Led research and teaching in Marketing.

Professor

— Present

Simon Business School, University of Rochester • Rochester, NY

Engaged in academic research and student education.

Visiting Faculty

— Present

Johnson School of Management, Cornell University • Ithaca, NY

Conducted advanced teaching and research.

Visiting Faculty

— Present

Graduate School of Business, Stanford University • Stanford, CA

Participated in research collaborations and teaching.

Courses

Algorithmic Marketing Analytics AI Generative Thinking Pricing Strategies Research Topics Generative AI

Requirements for University of Chicago Booth School of Business

Doctorate Program
Requirements
GMAT
GRE General
TOEFL
Total
Required:100
IELTS
Listening
Required:7
Reading
Required:7
Writing
Required:7
Speaking
Required:7
Overall
Required:7
Prerequisites
Undergraduate degree or equivalent
Application Checklist
  • Online application
  • Application fee ($80)
  • Transcripts from all post-secondary institutions
  • Two to four letters of recommendation
  • Resume/CV
  • Statement of Purpose (2-4 pages)
  • Optional writing sample (up to 30 pages)
  • Standardized test scores (GMAT or GRE)
Specialization Notes

The doctoral program at Booth is organized into 'dissertation areas' which include Accounting, Behavioral Science, Econometrics and Statistics, Finance, Marketing, and Operations Management.