Professor Dr. Sarah Evans Howe

Biography

Sarah Evans-Howe is a lecturer in Marketing at Saïd Business School, University of Oxford, specializing in customer perceptions, temporality, and customer complaint behavior within the context of experiential luxury consumption. Before joining the Saïd Business School, she was the program director for the MSc in Strategic Marketing and Customer Experience Management at the University of Buckingham, where she taught both undergraduate and postgraduate marketing modules, including Digital Marketing, Service Marketing, and Strategic Marketing Planning. With a professional background in hotel management, Sarah has worked for prestigious organizations such as Intercontinental Hotels Group and Small Luxury Hotels of the World, giving her a comprehensive understanding of service delivery and customer experience. Her research focuses on experiential consumption, service marketing, luxury marketing, and digital marketing. She is currently writing a book based on her doctoral research that explores the role of temporality in experiential consumption. Sarah is also an active reviewer for several academic journals and serves as an external examiner and dissertation supervisor at various academic institutions. She is a Fellow and an advanced member of the Chartered Institute of Marketing and the Academy of Marketing.

Research Interests

Experience