Dr. Sarah Gelper

Associate Professor

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Biography

Sarah Gelper is an Associate Professor in the Marketing Analytics group at Eindhoven University of Technology. She holds a Master's degree in Economics and a PhD in Business Statistics from Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union while at Erasmus University Rotterdam. Her research focuses on quantitative marketing research, particularly studying the role of social interactions in the new product adoption process. Her work has been published in various marketing journals, including the Journal of Marketing Research, Management Science, and the International Journal of Research in Marketing, as well as in statistics journals like the Annals of Applied Statistics, Journal of Forecasting, and Journal of Statistical Planning and Inference.

Research Interests

Quantitative Marketing Research Social Interactions New Product Adoption

Experience

Associate Professor

2015-01-01 — Present

Eindhoven University of Technology • Eindhoven, Netherlands

Teaching and conducting research in Marketing Analytics.

Requirements for Eindhoven University of Technology

Master Program
Requirements
GPA Requirement
Required:3.4
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:21
Reading
Required:21
Writing
Required:21
Speaking
Required:21
Total
Required:90
PTE
Listening
Required:65
Reading
Required:65
Writing
Required:65
Speaking
Required:65
Overall
Required:70
Prerequisites
Bachelor's degree in a relevant engineering or science discipline Specific subject knowledge related to the chosen program (e.g., Calculus, Linear Algebra) Maximum 15 ECTS deficiency for international applicants
Application Checklist
  • Certified copy of Bachelor's degree and transcript
  • Authenticated English/Dutch translation of documents
  • Proof of English proficiency
  • Curriculum Vitae (CV)
  • Motivation Letter
  • Two letters of reference
  • Summary of Bachelor thesis/dissertation
  • Concise course descriptions of relevant subjects
  • Copy of passport
  • Proof of payment of application fee (EUR 100)
Specialization Notes

Specific departments like Industrial Design require a portfolio. Programs like Data Science and AI require a GRE-General test for certain international backgrounds.