Dr. Sarah Lim

Biography

Sarah Lim is an Assistant Professor at the University of Illinois, specializing in Business Administration. She earned her Ph.D. in Marketing from Cornell University in 2021. With an educational background that includes an M.A. in Social Psychology and a B.A. in Psychology from Seoul National University, along with a B.M. in Instrumental Music, her diverse expertise underpins her innovative research. Sarah's research interests focus on consumer well-being, experiential consumption, social connection, and the impact of technology on consumer behavior. She is actively engaged in understanding how digital advancements, particularly artificial intelligence, influence consumer decisions. Through her courses, such as Consumer Behavior and Digital Transformation Consumer Behavior, she equips students with theoretical and practical knowledge, enabling them to navigate the complexities of consumer psychology in the digital age. Sarah has published several articles in reputable journals and continues to contribute to the field through her ongoing research endeavors.

Research Interests

Courses