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Sarah Wei is an Assistant Professor of Marketing at Warwick Business School, having joined in August 2018. She earned her Ph.D. in Marketing from the University of Alberta. Her academic journey is driven by a passion for understanding and enhancing consumer experiences. Dr. Wei's research focuses on consumer judgment and decision-making, particularly how emerging technologies such as digital devices, streaming platforms, and artificial intelligence impact the decision-making process of consumers. She also examines the effects of these technologies on interpersonal communication among consumers. Committed to improving consumer experiences, Dr. Wei continuously explores the hedonic consequences associated with consumer choices and seeks innovative interventions to boost consumption enjoyment. In her teaching, she covers topics in Principles of Marketing and Consumer Behaviour, and her dedication to student learning and development was recognized with the WBS Outstanding Contribution Teaching Award.
Warwick Business School operates through subject groups rather than traditional departments. GMAT/GRE is recommended but not mandatory for most MSc courses, though competitive for Finance.