Dr. Scott Dacko

Biography

Scott Dacko is an Associate Professor of Marketing at Warwick Business School, University of Warwick. He holds a PhD in Business Administration from the University of Illinois at Urbana-Champaign and an MBA from the University of Minnesota. With over ten years of experience in new product development, management, and marketing across large and small companies, Dacko has contributed significantly to the field through his research and publications. His notable work includes the book 'Advanced Dictionary Marketing: Putting Theory to Use,' published by Oxford University Press in 2008. He has authored articles in reputable journals such as the Journal of Marketing Education, Marketing Intelligence & Planning, and the Journal of Marketing Management. Dacko is a recipient of the Highly Commended Award from the Emerald Literati Network and received the 2013 Outstanding Paper Award for his research on time-of-day services marketing. His research interests focus on the critical roles of timing in marketing strategy and new product development, exploring areas such as ambient marketing strategies and the dissemination of marketing knowledge.

Research Interests