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Scott Hawkins is an Associate Professor of Marketing at the Rotman School of Management, University of Toronto. His research interests primarily focus on consumer behavior and the effectiveness of advertising. He is particularly interested in the heuristics that consumers employ to cope with complex information. Scott teaches courses related to Consumer Behaviour and Branding at both MBA and undergraduate levels. His work has been published in prestigious journals including the Journal of Consumer Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. Prior to joining Rotman, he held academic positions at the University of Chicago, the University of Iowa, and Carnegie Mellon University, where he completed both his PhD and master's degrees. He also holds a bachelor's degree from Northwestern University.
Department of Sociology