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Scott Koslow researches advertising creativity, strategy, and effectiveness, particularly in the context of consumer behavior and marketing research methods. His work has appeared in top-tier marketing journals, including the Journal of Marketing and the Journal of Advertising Research. He has served on the review boards of several prestigious journals and has received awards for his contributions as a reviewer. Over his 45-year career in academia, Scott has published numerous articles focusing on creativity in advertising, the impact of consumer insights, and the interplay between advertising strategies and effectiveness. He has also been an academic visitor at leading institutions, including Imperial College London and New York University. His consulting experience includes working with major firms across various sectors, lending his expertise in advertising and marketing strategy. Scott has taught at several universities and holds a PhD from the University of Southern California. His teaching and research interests encompass a wide range of topics within marketing, with a focus on psychology, organizational behavior, and international marketing.
Macquarie University • Sydney, Australia
Professor of Business specializing in Marketing, focusing on advertising creativity and strategy.
Applied to Department of Business (MBA Program).