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Sebastian Gabel is an Associate Professor at the Rotterdam School of Management, Erasmus University Rotterdam, specializing in Digital Experiments and Optimization. He leads research initiatives that explore the intersection of technological innovation and strategic marketing, particularly focusing on the retail media landscape. With a prominent academic presence, his contributions have been recognized in various publications, including the Harvard Business Review. Gabel's work involves collaboration with industry partners, notably through workshops addressing digital markets, emphasizing the evolving challenges faced by manufacturers and retailers in a media-rich environment.
Rotterdam School of Management, Erasmus University Rotterdam • Rotterdam, Netherlands
Teaching and researching in the field of Digital Marketing and Optimization.
Department of Econometrics / MSc Econometrics and Management Science.