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Selina Guhl is a Research Associate and Project Manager at the ZHAW School of Management and Law, specializing in International Management. She holds a Master's degree in Social Sciences from the University of Zurich, where she completed her education from September 2009 to December 2014. Selina has contributed to various peer-reviewed publications in the field of public relations and communication management, including a book chapter on human elements in public relations and conference contributions on customer-centric luxury ecosystems and strategic internal communication. Her research interests focus on luxury customer experience management and the impact of generational changes on communication strategies within organizations.
ZHAW Zurich University of Applied Sciences • Winterthur, Switzerland
Involved in research and management projects, focusing on international management and business administration.
This requirement applies generally to the Master of Science in Engineering and its specializations like Data Science, Computer Science, and Medical Physics.