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Serra Tinic is an Associate Professor in the Faculty of Arts at the University of Alberta, specializing in critical television studies, cultural representation, and multi-platform screen cultures. With a focus on the socio-cultural debates that frame Television Studies, her research examines the intricacies of television programming, particularly in terms of transnational production and distribution. Tinic employs a variety of theoretical and methodological approaches, engaging with fieldwork, interviews with industry professionals, and textual criticism to explore the global TV industry's discourses. Currently, she is working on a project that analyzes the constraints and opportunities faced by culturally specific TV narratives in the evolving environment of branded-channel cable and streaming services. Tinic also supervises graduate students in several areas, including Global TV Screen Cultures and Critical Media Industry Studies. She regularly teaches courses on television broadcasting, production cultures, and the cultural implications of television genres.
Department: Mechanical Engineering and Engineering Management