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Seung Hwan (Mark) Lee is a Professor and Director in the Retail Management Department at the Ted Rogers School of Retail Management, Toronto Metropolitan University. His research expertise encompasses consumer behavior, social networks, virtual reality, green marketing and branding, ethical consumption, sensory marketing, and education. He earned his PhD in Marketing from the University of Western Ontario, where he developed a strong foundation in understanding the complexities of consumer decision-making processes. His academic work bridges theoretical insights with practical applications, particularly in the context of retail and branding strategies. Mark Lee has published numerous articles and contributes to various academic journals, focusing on the intersection of marketing principles and consumer psychology. He is actively engaged in educating future leaders in retail management, guiding students to understand market dynamics and consumer trends that influence retail practices.
Department of Chemical Engineering