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Shadma Shahid is an Assistant Professor in the Department of Marketing Management at the Ted Rogers School of Management, Toronto Metropolitan University. Her research focuses on understanding the psychological motives that drive luxury consumption and the technological innovations that transform customer engagement and experience. She holds a Postdoc in Marketing from Brock University, Canada, and a PhD in Marketing from Jamia Millia University, India. Her work has been published in various prestigious journals, addressing topics such as consumer behaviour, sensual marketing cues, and brand loyalty in luxury retail settings. Additionally, she has contributed to understanding consumer experiences in emerging markets, particularly related to luxury hotels and mobile banking applications. Shahid's academic journey has been supported by research fellowships from the University Grants Commission, enabling her to develop her insights in luxury consumption and marketing dynamics.
Toronto Metropolitan University • Toronto, ON
Teaching and conducting research in marketing, focusing on luxury consumption and consumer behaviour.
Department of Chemical Engineering