Dr. Shahina Pervin

Biography

Shahina is a Senior Teaching Fellow in Fashion Marketing at the Winchester School of Art, University of Southampton, where she also serves as the Programme Lead for the MA Fashion Management. Over the years, she has developed and taught various modules related to marketing and consumer behavior, including Professional Academic Skills, Research Methods, and Sustainable Business Design. Her research interests primarily focus on sustainability, cross-cultural consumer behavior, and ethical consumption in the fashion and beauty sectors. Shahina has published numerous research articles in international peer-reviewed journals addressing issues of green marketing and consumer behavior. She is a member of the Race Equality Charter at the university and contributes to developing sustainability strategies in collaboration with industry experts. Before joining the University of Southampton, Shahina was a Teaching Fellow in Marketing at Dublin City University and a Visiting Assistant Professor at Princess Nourah bint Abdulrahman University in Saudi Arabia. Additionally, she has considerable industry experience as the Chief Operating Officer at a UK-based consulting firm and as a senior consultant on international market entry strategies.

Research Interests

Experience