Dr. Shannon Duncan

Biography

Shannon Duncan is an Assistant Professor in Marketing at the Alberta School of Business, University of Alberta. His research focuses on motivation and decision-making, specifically examining the factors that influence consumers to make healthier choices. His research stream analyzes the role of tracking technology and how it affects consumer behavior in relation to goal setting and satisfaction. He completed his Ph.D. in Marketing at the Wharton School of the University of Pennsylvania, and prior to that, he received an M.S. in Neuroscience Education from Columbia University and a Bachelor of Arts magna cum laude in Psychology from Marist College. Duncan has also served as the Associate Director of the Center for Decision Sciences at Columbia University. His notable publications include works on ethical judgments in charity advertising, choice architecture for better health insurance decisions, and the influence of defaults on decision-making. His contributions to the field emphasize the interplay between consumer psychology and behavioral nudges.

Research Interests