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Shannon Liu is an Assistant Professor in the Teaching Stream at the Rotman School of Management, University of Toronto. She specializes in Strategic Management and focuses her research on Entrepreneurship, Social Economics, Personnel Economics, and Entrepreneurial Finance within the Applied Microeconomics framework. Liu holds a PhD from Stanford University, further solidifying her expertise in her field. Her work examines the dynamics of starting new business enterprises, highlighting the financial risks and innovative processes involved in transforming ideas into economically viable products and services. Additionally, she emphasizes the importance of Entrepreneurship education in equipping students with the skills necessary for successful venture creation, fostering a new generation of entrepreneurs capable of navigating the complexities of the business landscape.
Department of Sociology