Dr. Shantanu Dutta

Professor

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Biography

Shantanu Dutta is a Marketing Professor at USC Marshall, renowned for his expertise in strategic marketing, particularly in business-to-business technology markets. His research focuses on how firms leverage distribution, partnerships, and pricing to build competitive advantages. Dutta's work has been published in leading journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, and the Quarterly Journal of Economics. He has served on the editorial board for the Journal of Marketing Science and has made significant contributions to the fields of marketing strategy and economics. Dutta's insights into market dynamics and strategic management are widely recognized in academia and industry, and he is frequently quoted in major publications for his expertise.

Research Interests

Business-to-Business Marketing Digital Health Marketing Strategy Pharmaceutical Marketing Environmental Sustainability Labor Economics Macroeconomics

Courses

Marketing Management Pricing Strategies

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.