Generate a tailored SOP for Dr. Sharmila Chatterjee. Improve your application with a focused, well-structured draft.
Sharmila C. Chatterjee is a Senior Lecturer at the MIT Sloan School, where she serves as the Academic Head of the Enterprise Management Certificate program, launched in Fall 2012. She teaches graduate courses in B2B Marketing and is actively engaged as a faculty mentor in various Action Learning initiatives, including the G-Lab and the China/India Lab. Her expertise lies in business-to-business marketing, specifically examining distribution channels, sales force management, and relationship marketing through robust survey research and econometric analysis. Chatterjee has also conducted studies on the sales-marketing interface, focusing on sales lead management. Her research interests have expanded to include the diffusion of technological innovations within organizations, as well as resource allocation strategies for customer acquisition and retention. In the B2C domain, her research covers areas such as brand trust, financial literacy, and multicultural marketing. She has published in prestigious journals such as the Journal of Marketing and the Journal of the Academy of Marketing Science, and is an award-winning case writer recognized by the Direct Marketing Association. Chatterjee completed her PhD in Marketing at Wharton, University of Pennsylvania, after obtaining her degree from the Birla Institute of Technology and Science (BITS), Pilani, and briefly working in Faridabad, India.