Professor Dr. Sharon Shavitt

Biography

Sharon Shavitt is a Professor Emerita in Business Administration at the University of Illinois at Urbana-Champaign. With a Ph.D. in Social Psychology from Ohio State University, she has held various academic positions including Professor of Marketing and Associate Professor of Advertising Psychology. Over her career, she has focused on cross-cultural differences and their impact on consumer behavior and persuasion, including how self-presentation and contextual factors affect survey response and evaluative processes. Dr. Shavitt has contributed significantly to the field through her role as an editorial board member for several journals, and has been recognized with fellowships in various professional societies. Her recent research has examined cultural influences in consumer decision-making and preferences, and she actively teaches courses on marketing communications and survey methodology.

Research Interests

Experience