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Sheila Petty is a renowned film media theorist whose work encompasses new media, cinema, television narrative aesthetics, and African diasporic cinema. She has extensively researched cultural representation and identity within African diasporic screen media, curating film and digital media exhibitions across Canada. Her current research focuses on interpretive strategies for analyzing digital cultural practices and living cultural heritage. Petty's scholarship advances the understanding of African cinema, particularly the roles of women in African cinema, and promotes ethical engagement with cultures, allowing theory to arise from cultural practices. She has published and presented over 180 papers, secured 3 million dollars in external research funding, and led initiatives to study North African Amazigh cinema. Petty holds a Zora Neale Hurston Fellowship and has served as a visiting professor at Xiamen University of Technology in China. Her leadership in interdisciplinary digital research has been pivotal, establishing the New Media Studio Laboratory funded by the Canada Foundation for Innovation.
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