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Shi Zhang is an Associate Professor at UCLA Anderson School of Management, specializing in consumer behavior and marketing strategy. His research employs experimental methods to explore various facets of marketing, including brand naming, advertising communication, and international marketing. He examines how cognitive representations of product features influence consumer preferences and decision-making. His innovative work has revealed insights into the role of comparison and feature alignability in market entry strategies and marketing communications. Zhang has contributed significantly to professional conferences and leading journals in marketing and applied psychology. He offers courses on marketing management and advertising communications in UCLA Anderson's EMBA and MBA programs and leads executive education programs. Previously, he has consulted for renowned companies like Google and Roche, and he has also held a faculty position at Duke University.
UCLA Anderson School of Management • Los Angeles, CA
Teaches marketing management and advertising communications in EMBA and MBA programs; organizes and teaches in executive education programs.
Department of Economics admits primarily for the PhD program.