Dr. Shintaro Okazaki

Professor

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Biography

Professor Shintaro Okazaki is the Chair of Marketing at King’s Business School, King's College London. He obtained his PhD from the Autonomous University of Madrid, Spain, and has authored over 100 articles and book chapters throughout his career. With more than 20 years of industry experience in managerial positions within multinational corporations in Tokyo, Shintaro has a wealth of knowledge in marketing. His research interests span a diverse range of topics including marketing communications, social issues marketing, international marketing, and tourism. He has served as the Editor-in-Chief for the Journal of Advertising from 2014 to 2019 and was the past President of the European Advertising Academy from 2014 to 2016. Shintaro has held various editorial board positions for academic journals and is currently accepting new PhD students. His prominence in the field is supported by his contributions to various publications, consistently exploring themes such as brand endorsement, diversity in marketing, and the effects of disaster on consumer behavior. His work is widely recognized, and he has presented on topics related to the efficacy of communication strategies in modern marketing.

Research Interests

Requirements for King's College London

Master Program
Requirements
GPA Requirement
Required:3.3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:23
Reading
Required:23
Writing
Required:25
Speaking
Required:23
Total
Required:100
Prerequisites
Bachelor's degree in a relevant subject Quantitative competency (for some Economics/Finance programs)
Application Checklist
  • Official Transcripts
  • Personal Statement
  • Two Academic References
  • CV/Resume
  • English Language Proficiency Proof
Specialization Notes

Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.