Dr. Shiri Melumad

Associate Professor

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Biography

Shiri Melumad is an Associate Professor in the Marketing Department at the Wharton School of the University of Pennsylvania. Her research focuses on consumer psychology, technology usage, new media, user-generated content, and digital marketing. She has published her work in leading academic journals, such as the Journal of Consumer Research and the Journal of Marketing Research. Shiri holds both a Ph.D. and M.Phil. in Marketing from Columbia University’s Graduate School of Business, as well as a B.A. in Psychology from Columbia University. Through her teaching, she aims to provide students with a comprehensive understanding of consumer behavior and the application of buyer behavior concepts in marketing decisions.

Research Interests

Consumer Psychology Technology Usage New Media User-Generated Content Digital Marketing

Courses

MKTG2110 - Consumer Behavior MKTG6110 - Marketing Management MKTG9520 - Consumer Research Topics MKTG9950 - Dissertation Activity

Requirements for University of Pennsylvania

Doctorate Program
Requirements
GPA Requirement
Required:3.6
GRE General
Verbal
Required:162
Quantitative
Required:162
Overall
Required:162
GMAT
Total Score
Required:728
Overall
Required:728
TOEFL
Total
Required:115
Prerequisites
Bachelor's degree or equivalent Strong quantitative background
Application Checklist
  • Academic Transcripts
  • Letters of Recommendation (2-3)
  • Resume/CV
  • Statement of Purpose
  • Essays
Specialization Notes

Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.