Generate a tailored SOP for Dr. Shiri Melumad. Improve your application with a focused, well-structured draft.
Shiri Melumad is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. She specializes in consumer psychology, particularly focusing on technology usage and the influence of new media, including user-generated content, on digital marketing strategies. Her research has been published in prestigious journals such as the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Melumad holds a PhD and MPhil in Marketing from Columbia University’s Graduate School of Business, and a BA in Psychology from Columbia University. In addition to her academic work, she teaches courses in analytics and strategic growth, emphasizing the integration of artificial intelligence and smart data in strengthening business strategies.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.