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Shirsho Biswas is an Assistant Professor at the Foster School of Business, University of Washington. He holds a PhD from the University of Chicago, awarded in 2020, and an MBA from the Indian Institute of Management, Calcutta, earned in 2013. He also obtained his undergraduate degree from Birla Institute of Technology & Science in 2011. His academic focus lies in the areas of advertising, marketing strategy, and pricing strategies, reflecting his expertise in understanding consumer behavior and market dynamics. As a Distinguished Faculty Fellow at the Foster Customer Analytics Center, he is involved in utilizing data-driven approaches to enhance marketing practices. His selected publications include contributions to well-regarded journals like Quantitative Marketing Economics and Marketing Science, where he examines topics such as household expenditure patterns and the influence of media during the COVID-19 pandemic. Shirsho continues to develop his research in advertising and promotions, particularly in multichannel marketing, to provide insights that can help shape effective marketing strategies in today's complex consumer environment.
Foster School of Business, University of Washington • Seattle, WA
Teaching and researching in the field of marketing, focusing on consumer behavior and marketing strategy.
Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.