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Shreya Kankanhalli is an assistant professor in marketing management communications at the Samuel Curtis Johnson Graduate School of Management within the Cornell SC Johnson College of Business. She conducts randomized field experiments and econometric analysis to investigate firm strategies and consumer behavior in developing economics. Her current research focuses on helping traditional small-scale retail firms modernize by adopting digital technologies and Fintech solutions. Kankanhalli aims to produce policy-relevant and managerially-relevant research that uncovers the mechanisms through which traditional micro-entrepreneurs can improve financial and business performance. She creates novel datasets for her research by collecting primary field data on understudied marketing variables, algorithmically analyzing images of firms, and obtaining electronic transaction data from traditional firms. Kankanhalli graduated with a PhD in quantitative marketing from Stanford University in 2021, and she holds a BA (with honors) and an MSc (with distinction) in economics from the University of Cambridge and the London School of Economics, respectively.
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