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Shruti Sadhanala is a Teaching Assistant at UCL School of Management. Her research interests focus on the intersection of marketing technologies and analytics, particularly how these tools can enhance user experience and engagement on digital platforms. She is involved in various projects aimed at understanding visitor behavior through analytics, improving site performance, and optimizing content effectiveness. Leveraging tools such as Google Analytics, Shruti analyzes visitor journeys and identifies technical issues to enhance the overall functionality of digital environments.