Dr. Shruti Saini

Biography

Shruti Saini is a seasoned marketing strategist and passionate storyteller with over 18 years of experience in marketing communications. She has held senior leadership positions at notable companies including Anheuser-Busch InBev, General Mills, Grove Collaborative, and Beautycounter. Saini’s expertise encompasses brand building and a consumer-centric approach, contributing to significant growth for renowned brands. Her career highlights include working with established companies and emerging direct-to-consumer start-ups, where she has effectively identified growth opportunities, translated key marketing strategies, and developed impactful integrated brand communications and campaigns. Saini has also been featured as a brand media strategy contributor for the Huffington Post and as a speaker at the CMO Insight Summit, where she discusses principles of brand and consumer strategy that lead to remarkable growth. Currently, she advises companies through her marketing and brand strategy consultancy, Drive, and contributes to Medium, where she examines the drivers, values, attitudes, beliefs, and behaviors of consumers that shape cultural and societal norms and the impact of marketing strategy.

Research Interests