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Shu-hong Zhu is a Professor at the Herbert Wertheim School of Public Health and Human Longevity Science at the University of California, San Diego. With a strong background in psychology and methodology, he has published extensively on behavioral interventions and experimental designs. His work primarily focuses on the intersection of individual and population-based approaches to smoking cessation, examining the effects of social norms on smoking behavior. He serves as the Director of the Center for Research and Intervention in Tobacco Control, where he has been a principal investigator since the inception of the California Smokers’ Helpline in 1992. Dr. Zhu's contributions to public health have been recognized through various awards, including the California Wellness Foundation/University of California Wellness Lecture Award and the APHA Excellence Award from the American Public Health Association. He has led numerous NIH-funded research activities exploring topics such as population surveys and intervention studies pertaining to tobacco control. His efforts have significantly advanced the understanding of effective smoking cessation strategies and public health interventions.
University of California, San Diego • La Jolla, CA
Teaches courses in public health and family medicine, focusing on tobacco control and behavioral interventions.
Administered by the Scripps Institution of Oceanography. Curricular groups include Climate-Ocean-Atmosphere (COAP), Geosciences (GEO), and Ocean Biosciences (OBP).