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Shu-Hong Zhu is a Professor at the University of California, San Diego, in the Department of Family Medicine and Public Health, specializing in Behavioral Medicine. He is the Director of the Center for Research and Intervention in Tobacco Control (CRITC) and has been a principal investigator for the California Smokers’ Helpline since its inception in 1992. Dr. Zhu has a robust background in health behavior methodology and has published extensively on behavioral interventions and experimental design. His recent research focuses on the interface between individual and population-based approaches to smoking cessation and the effects of social norms on smoking behavior. His work is instrumental in understanding the health implications of tobacco use and contributes significantly to public health research and intervention strategies.
Administered by the Scripps Institution of Oceanography. Curricular groups include Climate-Ocean-Atmosphere (COAP), Geosciences (GEO), and Ocean Biosciences (OBP).