Dr. Shub a

Biography

Shub is an associate professor of professional practice at the University of Southern California, with extensive experience in industry as an executive and advisor for startups and academic institutions. He holds an MBA from the University of California, Los Angeles (UCLA) and an MS from Carnegie Mellon University (CMU). As an author, he has written significant works such as 'Solve Catch-22 Product Management' and 'Successful AI Product Creation: 9-Step Framework'. Shub has made substantial contributions to the fields of artificial intelligence and machine learning, with both U.S. and global patents for his work, along with numerous technical research publications. His industry experience spans leadership roles at Amazon and various Silicon Valley startups, as well as Fortune 50 companies. His teaching focuses on digital media, product management, applied AI, and technology strategy, emphasizing the importance of bridging the gap between academia and industry. Shub is deeply committed to blending significant industry insights with academic expertise, empowering his students to address real-world challenges with practical, innovative solutions.

Research Interests