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Shunyuan Zhang is an Associate Professor at Harvard Business School, specializing in Marketing. He teaches the first-year Marketing course in the MBA program and focuses his research on the dynamics of marketing problems in the sharing economy, particularly how machine learning and deep learning methods can extract actionable insights from unstructured data. His work involves analyzing both structured and unstructured data to conduct thorough studies and policy simulations that address crucial issues in the emerging sharing economy sector. Professor Zhang earned his Ph.D. from the Tepper School of Business at Carnegie Mellon University, where he also completed his Bachelor’s degree in Physics. His research has been published in leading journals and offers significant contributions to understanding the economic implications of marketing strategies in digital platforms, such as Airbnb. Professor Zhang’s notable awards include the 2025 V. Seenu Srinivasan Young Scholar Award from the American Marketing Association and the 2024 Donald R. Lehmann Award for his impactful research.
Harvard Business School • Boston, MA
Teaches MBA marketing courses and conducts research on marketing strategies in the sharing economy.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.