Dr. Simon Farrell

Biography

Simon Farrell is a Professor in the School of Psychological Science at the University of Western Australia, where he focuses on decision-making, memory, and cognitive processes. He earned a Bachelor's degree with Honors and a PhD in Psychology from the University of Western Australia. Following his doctorate, Simon completed a postdoctoral fellowship at Northwestern University, where he collaborated with Roger Ratcliff on modeling decision-making. In 2003, he transitioned to a teaching and learning position at the University of Bristol before returning to UWA in 2014 as an ARC Future Fellow. He served as the Head of the School of Psychological Science from 2020 to 2022. Simon’s research methodologies combine experimental psychology with computational modeling to explore various aspects of memory and decision-making processes. His work includes investigating the dynamics of choice in different decision scenarios and understanding how memory influences judgment and decision outcomes. He has also developed models for serial order memory and has worked on projects analyzing goal pursuit under uncertainty. Simon coordinates and contributes to multiple courses, including Cognitive Neuroscience, and has a keen interest in supervising Honors and PhD projects related to his research themes.

Research Interests