Dr. Simon Uwins

Biography

Simon Uwins is an inspirational visionary marketing leader with 35 years of business experience in retail, branding, and customer insight across Europe and North America. He brings a wealth of practical experience to teaching, particularly in areas such as customer insight, brand strategy, customer experience, and loyalty data marketing. Uwins is the co-founder of Uwins Research Group, an agency dedicated to finding insights for consumer brands using a variety of qualitative research techniques. He works as a consultant, providing brand evaluations and strategies for brands and startups. Simon previously served as the Chief Marketing Officer for Fresh & Easy Neighborhood Market, where he built the brand from scratch in the Western United States. Prior to that, he was the CMO for Tesco Stores in the United Kingdom, where he revitalized the business by defining the “Every Little Helps” shopping experience and mobilizing the entire organization to deliver the pioneering Clubcard loyalty program. Uwins served on the board of Dunnhumby, a global customer science agency renowned for using customer data to enhance loyalty programs for brands like Kroger, Macy's, and Tesco. Recognized as a thought leader, Uwins curates an award-winning Flipboard magazine focused on marketing and loyalty and authored 'Creating Loyal Brands' (2014), a guide to the new realities of marketing in today's connected world. He has delivered keynote speeches at Brandworks University on Shopper Insights.

Research Interests