Dr. Simona Negro

Biography

Simona O. Negro is a full Professor at the Copernicus Institute of Sustainable Development, Faculty of Geosciences, Utrecht University. Her research focuses on addressing complex societal challenges, particularly in the areas of energy transition, protein transition, and circular economy. Dr. Negro studies system dynamics and the roles of various actors, including entrepreneurs, firms, policymakers, and consumers, in enabling and hindering these transitions. Her analytical work explores the interplay between technological, social, and behavioral factors, contributing to the development of effective strategies aimed at accelerating sustainable transitions. She places a strong emphasis on adopting a systems perspective that recognizes the significance of technological innovations and behavioral changes within innovation systems. Dr. Negro's empirical research has addressed critical sustainability domains, demonstrating how shifts from animal-based to plant-based proteins and the promotion of resource efficiency can be achieved through new business models and social innovations. Recently, she collaborated with colleagues on a study analyzing the lack of prioritization of circularity within Dutch housing, energy, and plastic packaging sectors, which will inform upcoming reports to support businesses and policymakers in implementing sustainable practices.

Research Interests

Experience