Dr. Simone Ritter

Biography

Simone Ritter's expertise lies in creativity, innovation, and behavior change. Her work focuses on understanding and fostering innovative thinking, team creativity, and responsible consumer behavior transitions. Simone received her doctorate from Radboud University in 2012 and subsequently served as an Assistant Professor and thesis coordinator for the Master's program in Behaviour Change. She has also been a visiting scholar at institutions such as the University of California and the University of Technology Sydney. In 2019, she became an Associate Professor of Marketing Innovation at Radboud University. She has led several research projects, including a notable initiative on selecting creative ideas funded by the Dutch Research Council. Her research has received recognition in high-profile publications, including Science Magazine, and has been discussed in notable outlets like National Geographic and BBC documentaries. Simone’s teaching includes courses on creativity, innovation, and consumer behavior, and she has played a pivotal role in developing educational programs that adapt to changing organizational needs.

Research Interests

Experience

Awards

Patents