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Sinfree Gono is a Teaching Assistant at University College London (UCL) in the School of Management. He holds a PhD in Management from Royal Holloway University of London and an MBA from Thames Valley University in London. With experience as a Lecturer in International Business at Royal Holloway University, he has also served as a Visiting Lecturer at the University of Bedfordshire and a Teaching Fellow in Strategy at the University of Surrey Business School. Gono is involved in various educational roles, including his position as Undergraduate Academic Education Lead in the Strategy, International Business, and Entrepreneurship group at the School of Business and Management. His research interests encompass Information Communication Technology, Small Medium Enterprises, Emerging Markets, Emerging Market Multinational Enterprises, Supply Chains, and International Business Policy. His work has been published in journals such as the Journal of Strategic Change, and he contributes to institutions like the Asian Pacific Training Centre for Information Communication Technology Development and the Academy of International Business Sub-Saharan Africa Chapter.