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Siok Kuan Tambyah is an Associate Professor at the National University of Singapore (NUS) Business School and a Fellow at the College of Alice & Peter Tan. She earned her PhD in Business from the University of Wisconsin-Madison in the United States. Her early research primarily focused on consumer behavior, consumer culture theory, and services marketing. Throughout her career, she has published in notable marketing journals such as the Journal of Consumer Research, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Service Management, and Journal of Service Research. Since 2000, she has also been actively involved in research on happiness and quality of life, co-authoring five books on these subjects and contributing numerous book chapters and journal articles. Her research in happiness and quality of life has helped her become one of the leading experts in this field in Singapore. Tambyah is recognized as an award-winning educator, having taught a diverse range of subjects at both undergraduate and graduate levels. She is engaged in pedagogical research, with several publications focusing on learning outcomes related to residential colleges.
Department of Economics